November 29, 2010
“Men’s Health has been eagerly extending its reach through apps since July 2009, but transforming its Eat This, Not That franchise into a rapid-fire but simple game packed with nutrition information last April was a masterstroke. Guess wrong and a buzzer makes you jump, but either way the app pulls up stats on calories, protein, carbs, saturated fat and the like to let you know what you might not have previously.[…]”
http://adage.com/mva2010/article?article_id=147311
“Men’s Health has been eagerly extending its reach through apps since July 2009, but transforming its Eat This, Not That franchise into a rapid-fire but simple game packed with nutrition information last April was a masterstroke. Guess wrong and a buzzer makes you jump, but either way the app pulls up stats on calories, protein, carbs, saturated fat and the like to let you know what you might not have previously.[…]”
http://adage.com/mva2010/article?article_id=147311
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