Last week in Mobile seemed to be all about the new photo sharing app “Color.” There’s a lot of hype around the app, so much so that you could almost forget that SXSW just wrapped up. At first glance, it seems like a pretty interesting idea: the app displays a photo stream from users nearby, creating an informal and dynamic social network. Unfortunately, we weren’t able to experience the app’s coolness factor for ourselves since there was no one for us to share with in Williamsburg, Brooklyn, where iPhones are a near-universal accessory (and after looking at the reviews in the app store so far, it seems like we weren’t the only ones experiencing this problem).
We’ll try again in Manhattan and hopefully have better results, and in all fairness, we didn’t wait long after release to do our testing. At this point, though, we’re not sure how we feel about the $41 million dollar app.
Given how many photo-sharing and social networking apps came out last year, there’s sure to be fierce competition for users in 2011.
May the best app win!


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