Posted on November 18, 2014 Kevin Jennings
To summarize Darwin’s Origin of Species, it is not the most intellectual of the species that survives, it is not the strongest that survives: the species that survives is the one that is best able to adapt and adjust to the changing environment in which it finds itself.
Today, brands find themselves in a rapidly changing environment. The proliferation of connected, smart devices has exposed many well-insulated business models to new threats. The consumers with whom brands have built relationships are changing every day, their expectations permanently changed by new, connected experiences that reshape the way they expect brands to behave.
Most of us acknowledge that “This is how we’ve always done it” is one of the most dangerous phrases...Read More