Kaehler WorldTraveler

America's premier travel outfitter for 89 years, Worldtraveler.com is one of the top 500 retail web sites as rated by Internet Retailer. We partnered with Kaehler to develop all aspects of their online presence, from branding and design to product strategy and distribution. We've also managed their affiliate program and Search Engine Marketing (SEM) campaign for several years, with ad spend on MSN, Yahoo! and Google.

The Worldtraveler.com web site carries over 3,000 items from over 100 brands. We developed a navigation structure that allows multiple paths to each product, allowing customers to find a bag by brand, type of bag, trip length or other criteria. The site employs other advanced features such as customer reviews, tell a friend, multiple product views, POS integration and more.