Posted on October 17, 2015 Kevin Jennings
Last week, members of the Fuzz team attended Advertising Week, SM2 Mobile Innovation Summit and IAB Mixx 2015. The keynotes, panels, discussions and casual conversations were abuzz with mobile and there were a number of key takeaways to keep in mind.
The rate of mobile adoption is outpacing every historical event. It took radio 38 years to reach 50 million people. It took tv 13 years to reach 50 million people. It has taken mobile only seven years to reach 1.4 billion people. This wild adoption is creating tremendous pressure for brands to get it right on mobile.
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