Posted on February 17, 2015 Sylvia Stone
One of the first things you do after downloading the Uber app is enter your payment information. The next time you open the app, you can locate and order a car in minutes, and you don’t even have to tap “Pay” at the end of the ride.
Part of what makes Uber and apps like SquareCash and Amazon leaders not just in their respective industries but among apps in general is the extremely efficient user experience. For example, users prefer SquareCash because of how quickly they can perform a money transfer. Users of Amazon’s app are more and more accustomed to just tapping “Buy Now” to complete their purchases.
But another, less obvious characteristic these apps share is the absence...Read More