Ad Week Highlights 2015

Last week, members of the Fuzz team attended Advertising Week, SM2 Mobile Innovation Summit and IAB Mixx 2015. The keynotes, panels, discussions and casual conversations were abuzz with mobile and there were a number of key takeaways to keep in mind.

The rate of mobile adoption is outpacing every historical event. It took radio 38 years to reach 50 million people. It took tv 13 years to reach 50 million people. It has taken mobile only seven years to reach 1.4 billion people. This wild adoption is creating tremendous pressure for brands to get it right on mobile.

Earn the right to live in your consumer’s pocket. Margaret Stewart of Facebook shared core principles of product design at...

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The Fuzz Weekly Wrap: October 12, 2015

Adobe Max 2015 and what’s down the road. During Max there was a lot of emphasis on making use of Adobe Libraries and mobile apps to streamline the design process, imagine a world where all app screens used consistent colors and fonts and updating an icon in one place was reflected across all screens. With some simple tweaks to a workflow, this is all possible and the return is consistency across possibly hundred of screens and many hours saved.

Project Comet also got a lot of attention once it was revealed in the keynote. Borrowing the simple design controls seen in Design Space users can quickly put together prototypes and designs of an app in one place....

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The Fuzz Weekly Wrap: September 21, 2015

Getting Started with Apple TV Human Interface Guidelines With the Apple TV set to redefine the living room experience when it ships in October, making sure your app adhere to the design guidelines will ensure that it provides a good experience for the user. The TV in your living room isn't the same as a device you hold a few feet from your eyes, text needs to be larger, colors need to be throughly tested, and navigation is done through a remote rather than a simple touch. View Article

iOS 9 vs. Android 5.0 Lollipop adoption rate One of the advantages of the iOS environment is the rate users adopt the new operating system. After only a few days...

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The Fuzz Weekly Wrap: September 14, 2015

Everything Apple announced at its September 2015 event Over the course of a few hours Apple made a handful of announcements ranging from new watch models (new colors) and bands to a 12.9 inch iPad Pro to updated iPhones to the long awaited update to Apple TV. The iPad Pro packs in roughly 5.6 million pixels which makes it denser than a retina display MacBook Pro and works with the new Apple Pencil which should be a nice setup for creative types, though no 3D touch sadly. With a revamped UI and remote the Apple TV aims at being the center of your entertainment system with global search and the ability to play iOS games on...

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The Fuzz Weekly Wrap: September 9, 2015

The First 15 Seconds How long do you have to get a user to sign up or engaged with your app, roughly 15 seconds. Users tend to be lazy and if they're using your app for the first time it's best to not present them with a long sign up flow before they even get to use the app. By slimming down the initial sign up process or pushing it back until it's required can result in more engaged users. View Article

Building the Airbnb Apple Watch App Airbnb recently released an Apple Watch App that allows hosts to reply to requests with a couple quick and easy taps on their wrist. But why not allow users to browse...

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