Security, Seamlessness and the Power of UX

One of the first things you do after downloading the Uber app is enter your payment information. The next time you open the app, you can locate and order a car in minutes, and you don’t even have to tap “Pay” at the end of the ride.

Part of what makes Uber and apps like SquareCash and Amazon leaders not just in their respective industries but among apps in general is the extremely efficient user experience. For example, users prefer SquareCash because of how quickly they can perform a money transfer. Users of Amazon’s app are more and more accustomed to just tapping “Buy Now” to complete their purchases.

But another, less obvious characteristic these apps share is the absence...

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The Fuzz Weekly Wrap: February 16, 2015

77% will not download a Retail app rated lower than 3 stars. 2015 is posed to be a big year for mobile shopping, but a few bad reviews could cripple your mobile sales. A recent study found that if your app was 3 stars or lower, users wouldn't even download it. If the app was below 3 stars some users were willing to shop on the retailers website or mobile store, 18% said they would go to a competitor. View Article

Crazy iPhone rig shows how Chinese workers manipulate App Store rankings. A few photos have started going viral in the app world recently showing what appears to be an app manipulation farm. Clients can pay an estimated $11,000...

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The Fuzz Weekly Wrap: February 9, 2015

Microsoft Is Acquiring Calendar App Sunrise For North Of $100 Million Software giant Microsoft is in the process of trying to reinvent itself, and part of that reinvention evidently involves acquiring startups that have created products that compete with its own. The latest acquisition is calendar app maker Sunrise, which Microsoft shelled out at least $100 million for according to [TechCrunch's] sources. View Article

Uber and CMU Announce Strategic Partnership and Advanced Technologies Center Uber and Carnegie Mellon University (CMU) [announced] a strategic partnership that includes the creation of the Uber Advanced Technologies Center in Pittsburgh, near the CMU campus. The partnership will provide a forum for Uber technology leaders to work closely with CMU faculty, staff, and students...

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NRF, Watson, and the Future of Retail Technology

I’ve seen the future. It was at NRF’s BIG Show last week.

Perhaps I exaggerate. But what Big Blue showed off at its temporary manse at the mouth of the Expo was compelling.

IBM’s new retail technologies include iOS apps and emotion-sensing customer assistance, both powered by Watson. With the freshest fruits of IBM’s partnership with Apple, IBM’s MobileFirst apps for iOS, Dr. Watson’s administering retail therapy. Through developer partnerships, Watson’s gunning for Jeeves as the ultimate personal concierge. Silk paisley trousers, sir?

To be as helpful (i.e., relevant) as possible in the arena, Watson’s retail projects both draw and draw on both Big Data and “dark data sources” (blogs, emails, social media, images,...

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The Fuzz Weekly Wrap: January 9, 2015

Instagram Is the Fastest Growing Major Social Network New data from the Pew Research Internet Project found that Instagram was the fastest growing major social network among US adults in 2014. The app userbase grew 9%, meaning 26% of the US adult population is now on Instagram. View Article

CES: Everything Old Is New Again This year's CES (Consumer Electronics Show) debuted many exciting, innovative products . . . but ones grounded in old ideas. Technological success depends not (just) on the idea, but on whether the product or project is "truly meaningful." View Article

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