Posted on March 30, 2015 Matthew Knuti
Fuzz sent a crack team of strategists, creatives and biz dev ninjas to attend SXSW Interactive this year in Austin. We sat down together and reviewed the themes, stats and truth-bombs that stood out, now that we've had time to reflect and nurse our livers back to health.
UX & Design
- Get ready for Invisible UX - no user interaction; the product just knows what to do based on hyper-specific location awareness, context and behavioral cues, user-directed preferences and sensor data. The Internet of Things will open the door to increasingly invisible UX.
- Poor design undermines credibility; quality UX/UI is a demonstration of the quality of the product.
- To make the best product, remove features rather than add...