Posted on March 4, 2015 Carolina García
Samsung, the world’s largest smartphone maker, has a big problem—their approach to winning consumers with the best technical specs and the biggest screens has run out of steam. They are being squeezed at the high-end by Apple’s big new screens on the iPhone 6/6+, and at every price-point by more nimble Android manufacturers like Xiaomi and Lenovo/Motorola.
But a new strategy is emerging from the South Korean giant. Enter the Galaxy S6 and S6 Edge, which finally put design first, from hardware innovation to the software’s user experience.
After hearing customer complaints about the phone looking “cheap” and not standing up to design standards set by competitors, Samsung designers hit the drawing board and started from zero. The result is...Read More