Posted on July 29, 2015 Lacey Miranda
Brand Perception Defined by the Omnichannel Experience - Rebecca Minkoff
From time to time at Fuzz, we like to feed our curiosity for innovation and experience new technologies first-hand that brands are pushing out to the marketplace. After getting inspired at the L2 Omnichannel briefing a couple weeks ago, we decided to head over to the Rebecca Minkoff Flagship store in Soho to check out her RFID shopping experience that’s been getting a lot of press for connected retail.
We created a customer journey of the connected experience from Rebecca's mobile app to in-store and provided a summary of our review here. Or if you're the kind of person that flips to the back of the book for...Read More