Now more than ever, digital transformation is essential for QSRs. But success depends on buy-in from franchisees. A playbook for winning their support can help leaders drive change.

Design has never been more respected in the hospitality business. Yet quantifying its value still presents a challenge. We need a practical framework for estimating its impact on the bottom line.

Hospitality is a dialogue. This thinking is at the center of UX design and how we build digital products.

Fuzz interviews Brad Wilson, President of Ace Hotels, to explore how the hotel brand balances digitized and analog customer experiences to exceed guests’ expectations.